New York Times reporter, Nick Bilton, decided to try an experiment to see if digital media wasa really more convenient. He used his iPad and purchased the digital version of Wired magazine. Once the download began, he got in his car, drove a few blocks to the nearest magazine store and purchased the print version of Wired magazine. When he returned home, the download of the digital copy still had not finished downloading. The reason digital magazines take so long to download, is because the file is the entire print version, including the advertising and an identical page-by-page copy of the actual magazine. These files are equivilent to the size of a 30 minute television episode and the download times can range from 15-40 minutes. Apparently the magazine industry is aware of this and plans to improve downloading time and condense file sizes.
It is said that in this coming year the number of tablets available to consumers will rise. Many companies are working on a tablet of their own with unique features. With this rise in the tablet and as more and more people decide to own one, it would be wise of the magazine industry to create a more compact version of their digital magazine so that tablet owners will subscribe to or buy their magazine in the digital version.
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