Wednesday, May 4, 2011

Which tablet is right for you?

It was said that 2010 would be the year of tablets, but many manufacturers put a hold on their releases due to production and last minute imporvements. Now, companies are ready and 2011 will be the year of the tablet. But, with so many to choose from, it is hard to make a decision on which one to buy. So, here is a brief review of a few of the post popular devices.

iPad 2

The iPad 2 is a new model of the iPad that is thinner and lighter. Now, customers have the option to purchase the iPad 2 with 3G internet access which requires a monthly payment to connect to Verizon's or AT&T's wireless network.
Price: $500-$830
Samsung Galaxy Tab
The samsung Galaxy Tab runs on Google's Android 2.2 operating system, which includes features such as turn-by-turn navigation, voice dictation, and Flash support, which cost extra on many other tablets.
Price: $400-$600




H.P. Slate
The H.P. Slate now has a full working touch version of windows 7 programed into the tablet. This device is targeted towards business users and is a little more pricey that most tablets.
Price:$800

White iPhone vs. White iPhone

The new iPhone 4 is now available in white, rather than the classic black color that was only available for the past three models. There had been a delay though, as the phone was released, on the white versions. People were wondering why since Apple is usually on top of their game when it comes to production. There were rumors that Steve Jobs, CEO of Apple, was unhappy with certain elements of the phone including the color of white. Now, the phones have been released in the store and are available in white. These pictures were release of the comparisons and in them we can see the differences.




Sunday, April 17, 2011

Are You Listening?


With the rise of smart phones and the constant acceleration of technology, it is now acceptable and "fashionable" to be immersed in your phone while having a conversation with someone in person. Recently at South by Southwest, David Carr hosted a panel called, "I'm So Productive, I Never Get Anything Done," which was about how so many people are constantly on Facebook, Twitter, blog sites, email, and many other media outlets, rather than doing what they care about or what they are getting paid for. Anthony De Rosa, a product manager and programmer at Reuters, said that technology is causing a decrease in human courtesy and respect. The rest of the audience appeared to agree with De Rosa. It seems that when out with friends or colleges, there is a constant battle between a real face-to-face connection and the conncections in the palm of your hand. Even when a group of people are together, they are in their own world, separately on their own devices. So, how do we bring back face-to-face conversation?

Wednesday, April 6, 2011

Cellphone Radiation May Alter Your Brain



Is your cell phone hurting you? Last month a study was published in The Journal of the American Medical Association stating that cell phone use could be responsible for altering brain activity. The change that takes place in the brain, caused by the cell phone, is an increase in glucose metabolism. This effect can happen after using your cellular phone for less than an hour. The study was unsure whether this change had any definite negative effects on our health. Further studies are being done to reach more results, however, in the meantime. The best way to avoid these effects on brain activity are to keep your cell phone a distance away from your ear and/or head. Using the speakerphone feature or using a hands-free ear piece is much better and does not cause the same effects. Even holding your cellphone away from you're ear a little bit and turning the volume up makes a difference.

Sunday, March 20, 2011

Twitter and Poetry


This Monday, March 21st, the fifth anniversary of the first tweet. The trend has caught on tremendously since then and now, people are using tweets as a creative outlet, rather than updating their every move or the latest celebrity gossip. With one message being limited to 140 characters, many are using it as a challenge. Writers, especially, have been having fun with this feature. One in particular is John Wray, who tweets as a character named Citizen, and a trend of posting a haiku, or "twaiku" has been a popular movement. Recently,Week in Review asked four poets were asked to write a poem in the 140 character bracket of the twitter message including the hashtag, #poetweet.

Sunday, February 27, 2011

Take A Vacation From Your Smart Phone



Reboot, a Jewish organization, has created a new app for smartphones that allows you to "check out" for a while. With the new app, called Sabbath Manifesto, Reboot encourages a one-day break from technology to remember our values and our family and friends that are around us. They plan to have a "National Day of Unplugging" on March 4th, 2011. Currently, the app is available for Android and Blackberry phones, and Reboot is awaiting approval for iPhone. After you download Sabbath Manifesto, you can send out a text and message to your Facebook and Twitter, notifying others that you are temporarily unavailable. While the group realizes the irony of "unplugging" by using an app, but the ability to send out a message to all your followers that you will be unavailable may encourage the "unplugging" trend. The group hopes this second annual day off from technology will catch on. While the group is not against technology, but they believe a break is needed to focus on the environment around and real interaction with real people.

Monday, February 21, 2011

Closing the Gap Between Social Media and TV



An article in the New York Times points out that TV viewers are often simultaneously connected to a social media outlet. While watching a show, viewers are discussing it on Twitter and Facebook. The exposure of the show on the internet increases ratings for show that are already popular, and can also bring attention to smaller shows. This interaction during the television shows gives viewers the effect that they are all there, in the same room, watching the show together. This may even make people want to watch the show again next time. Networks are also enjoying the new trend because they can tell if a show is a hit or not by how much it is mentioned on the social network sites, specifically Twitter.

With the Academy Awards approaching and this information about consumers' "two-screen behavior," the television network has developed a corresponding website for the award show. The website will feature live streaming video of the show's behind the scene footage. Viewers can watch Oscar winners receive their award on stage on the television network, then follow them backstage on the live feed on the website.   

Sunday, February 13, 2011

Autobiography



Hi! My name is Jerian. I am a senior at St. John's University and I will be graduating in May. I have a major in advertising and a minor in public relations. I'm not sure what I want to do once I graduate, but eventually, I would like to be involved in event planning and the fashion/beauty industry. I am Vice President of the fashion club on campus and I have been part of the executive board for the past four years. It's something I really enjoy being a part of and I am looking forward to our 5th Annual Fashion Show. When I am not at school or involved in extracurricular activities, I like to spend time with my friends and family. I also like shopping, fashion, music, traveling, doing new things and meeting new people, and just having fun.

Media News Update, 2/14: Web-Based E-mail Losing Popularity



Studies have shown that the number of people using web-based e-mail addresses has declined between 2009 and 2010. It is recorded that the amount has decreased 5.9 percent and it is believed that the cause of this decrease is because of the rise in e-mail on mobile devices. It has become more convenient for people to check their e-mail and communicate through e-mail directly from their mobile device, rather than logging onto a web-site linking to an e-mail account. The amount of people using their mobile e-mail has increased by 40 percent. In fact, young internet users are beginning to dismiss e-mail altogether. There has been a 24 percent decrease of young internet users, between the ages of 12 and 17, using e-mail. This trend is due to the various social media networks available to them, making e-mail an unecessary media outlet for them.

Monday, February 7, 2011

Media News Update, 2/7: Digital vs. Print Magazines



New York Times reporter, Nick Bilton, decided to try an experiment to see if digital media wasa really more convenient. He used his iPad and purchased the digital version of Wired magazine. Once the download began, he got in his car, drove a few blocks to the nearest magazine store and purchased the print version of Wired magazine. When he returned home, the download of the digital copy still had not finished downloading. The reason digital magazines take so long to download, is because the file is the entire print version, including the advertising and  an identical page-by-page copy of the actual magazine. These files are equivilent to the size of a 30 minute television episode and the download times can range from 15-40 minutes. Apparently the magazine industry is aware of this and plans to improve downloading time and condense file sizes.

It is said that in this coming year the number of tablets available to consumers will rise. Many companies are working on a tablet of their own with unique features. With this rise in the tablet and as more and more people decide to own one, it would be wise of the magazine industry to create a more compact version of their digital magazine so that tablet owners will subscribe to or buy their magazine in the digital version.

Media News Update, 2/7: Super Bowl Ads


 
 
Of all the Super Bowl Ads, I really like the Doritos "House-Sitter" Commercial. In the commerical, a guy leaves his friend to housep-sit for him and before he leaves, he asks his friend to make sure he wanters the plant and feeds the fish. A week later, the friend is in the same position. Realizing his friend will be back soon, the house-sitter throws some Doritos in the fish tank and the fish tank becomes instantly clean and the fish is joyfully swimming aorund. Then he sprinkles some Doritos on the limp plant and it perks right up. As he begins cleaning the rest of the house he accidentally knocks over an ern and the ashes scatter on the floor. When the friend returns home, his grandfather is sitting with his house-sitter friend eating Doritos. This, implying that the Doritos brought his grandfather back to life.
 
I really liked this commercial. It was really funny and made me laugh. Doritos are already a well-known brand, so their advertising doesn't need to persuade people to start eating them, it is meant to remind them of the brand. This commercial does that and is memorable becuase of the dramatic exaggeration of how good Doritos are.

Media News Update: Egypt


            On Wednesday February 2nd, 2011, an anonymous online group shut down the Egyptian government sites to show support of the current protests occurring in Egypt. The group contained about five hundred online supporters from various locations of the world and somehow they used software to take down the sites. Last month, the group also shut down the government websites in Tunisia to support the forced flee of dictator, Zine el-Abidine Ben Ali. This group has shut down these sites in a fight for freedom and to stop oppressive governments.  The F.B.I. states that they have completed forty search warrants within the United States, related to the online group’s actions. These actions could possibly lead to ten years in prison for criminal charges. So far, there have been some arrests and equipment has been confiscated in the countries of Britain, the Netherlands, Sweden, Germany and France. Further raids are expected, however a member 0f the anonymous group says this will not affect them. Just hours after the searches, nearly six hundred people were back online planning efforts, some of these people had been arrested and released.

Media Diary

We use technology and media outlets so much, when we are asked to analyze just how much we use it, it is shocking and maybe even disturbing. I try to think back to a time when I didn’t even use text messaging or when I first started using text messaging, but I can’t really remember it that well. As I consider my technology and media use daily, it becomes clear that we have become so dependent on it, and it sometimes causes us to miss out on real life experiences we take for granted.
            Usually, I wake up in the morning and check my phone for any texts, e-mails, or messages. While I get ready for the day I sometimes listen to my music via my iPod or iTunes. When I enter the kitchen, my roommate usually has on the news and weather. I listen while I make my coffee and then join her to watch it before we leave. On my way to school or my internship I listen to my iPod on the bus and subway. At school, the only technology I use is my phone. I check it in between, and sometimes during, classes. Sometimes I use the internet on my Blackberry to check my Facebook page. I text throughout the day for various reasons, like to keep in touch with someone about school activities, to ask someone a question, to tell a friend something or just to say “hi”. I am usually busy and running around, so I don’t really text or use my phone because I’m bored. I have three night classes, so usually when I get home from school I watch some television with my roommates and then go to sleep. The days I go to my internship, I do a lot of research so I am using the internet and usually on the computer for most of the day, doing my work. Sometimes people have music playing, and people are taking and making phone calls around the office.
            On Wednesdays I don’t have class or my internship, so I use that day to catch up on school work and on the media. I usually sleep later than the other days so when I wake up I might watch some television shows. Then I use my laptop for any school work I need to do. I also use it to keep up on the things I like. I might go on iTunes and look up new songs or artists, I usually check my Facebook and my e-mails, and maybe look on YouTube. If I have to go anywhere, I usually listen to my iPod while traveling. Then later on in the day, I probably watch some television and maybe go on my laptop again.
            I notice that on my days off, I use more technology and media. When I am running around between classes and my internship I don’t have as much time, and on those days there are times I don’t even open my laptop all day. But, I always have my phone with me. I send and receive texts throughout the day to various people, but on the days I am busy it is sometimes hard to have an ongoing conversation because I might not be able to answer right away and vice versa. I am glad my Blackberry has internet though, because I am able to look things up on the internet if I need to, or check my Facebook or e-mail without using a computer or laptop. However, I do notice, not only with myself, but with others that we engage more in our technology than with real people. We are holding a face-to-face conversation with someone, but we are looking at our phones. I also see this in public, in restaurants and such, people are on their phones, but they are sitting around a table of real people. Sometimes this really upsets me and I try not to do that. If I am talking to someone and my phone goes off I ignore it until our conversation is over. I hope that we can try to stop getting so carried away with our gadgets, but it seems almost impossible with the continuous and constant release of new technology around us.

Sunday, February 6, 2011

Media News Update, 1/31: Cheapest Gas Prices

            Many people would like to find the cheapest gas prices, but usually settle for the closest station they find so they don’t waste gas searching for a cheaper price. Now, some phones like iPhone, Android, and Blackberry, offer applications that search for the cheapest gas prices, nearest to your current location. These apps can be helpful to planning where you go for gas in your area, or even for when you are in an area that you are not familiar with. Although the gas prices may only vary by a small amount, using the cheapest gas can save you a decent amount of money each year. Some phone companies also offer apps that can give you information on food and entertainment locations, as well. While this application offers a promising benefit, there is a downfall. The gas prices must be updated very often and in each area, if someone does not update the information for your area, the application is of no use for you. Apparently, the prices are updated more frequently in large cities and the app may not be a smart choice in smaller towns.

Media News Update,1/24 : DriveSmart App

After years of cellular phone service companies trying to expand their coverage, these companies are now exploring technology to temporarily cut off service, due to the controversy and danger of cellular phone use while driving. Talking while driving is dangerous and “hands-free” devices were created, but now with the rise of texting and driving and the risks that accompany it, phone service providers are in the process of developing technology to discourage the trend. Last week, T-mobile announced a new development for their service carrier customers that will temporarily cutoff their service while they are in a moving vehicle. Other companies that are also currently looking in to this kind of technology include Sprint, AT&T, and Verizon. This temporary absence of service will be controlled by the user and can be overridden in the case that an emergency call needs to be made. Unfortunately, at this point, the technology cannot detect if the cell phone belongs to the driver or the passenger, and cannot detect if the cell phone belongs to a bus passenger. Some safety advocates claim that they are unsure of how many consumers will use the technology or how effective it will be, but they agree that something needs to be done about the rise in texting while driving.                                                 
John Ulczycki, vice president of the National Safety Council, a nonprofit group that focuses on road safety issues, says that mobile phone users can already suspend their service while driving by turning their phones off, but choose not to. He also said that the problem lies with the compulsive texting of teen drivers, making a solution necessary. Studies show that it is hard for people to ignore the sound of an incoming text or call, worrying that we are missing an important call or text from someone and an adrenaline burst is experienced when we hear the noise.
Torrie Dorrell, vice president of apps, content and games at T-mobile explains that people know they get distracted and need help and concerned parents are pushing for a solution to young drivers’ problem. The “DriveSmart” technology will detect a cell phone that is switching cell towers and within 10 seconds of the car moving, the service will be suspended. Calls will be automatically sent to voicemail and text notifications will be suspended. The service can be programmed to allow specific calls through, like from parents, and specific applications to run, like ones for driving directions. So far DriveSmart is available for one Samsung phone through T-Mobile and they say they plan to expand it to more phones, as well as continue to improve the program to determine if the cell phone belongs to a driver or not.