An article in the New York Times points out that TV viewers are often simultaneously connected to a social media outlet. While watching a show, viewers are discussing it on Twitter and Facebook. The exposure of the show on the internet increases ratings for show that are already popular, and can also bring attention to smaller shows. This interaction during the television shows gives viewers the effect that they are all there, in the same room, watching the show together. This may even make people want to watch the show again next time. Networks are also enjoying the new trend because they can tell if a show is a hit or not by how much it is mentioned on the social network sites, specifically Twitter.
With the Academy Awards approaching and this information about consumers' "two-screen behavior," the television network has developed a corresponding website for the award show. The website will feature live streaming video of the show's behind the scene footage. Viewers can watch Oscar winners receive their award on stage on the television network, then follow them backstage on the live feed on the website.
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